Khalmuratova, J.G. 2026. THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF DEVELOPING CREATIVE POTENTIAL IN THE MODERN EDUCATIONAL ENVIRONMENT: MECHANISMS FOR DEVELOPING CREATIVE THINKING AND INNOVATIVE COMPETENCE OF THE INDIVIDUAL. Oriental Journal of Social Sciences. 6, 10 (Oct. 2026), 86–93. DOI:https://doi.org/10.37547/supsci-ojss-06-10-11.