This article analyzes the role and importance of political advertising in the formation of youth political culture. The writing put forward ideas about how political advertising affects the younger generation through modern sources of information, through which the formation of a civic position, political awareness and increased social activism. There are also recommendations on what effective political advertising should look like. The article covers the role of modern means of communication in the development of political thinking of young people.

political advertising, political culture, youth, civic consciousness, social activism, Information Communication, Political Education, political consciousness, modern society

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