This article analyzes the strategic directions of the “Dunyo” News Agency within the framework of Uzbekistan’s contemporary model of media diplomacy. The author explores the agency’s role in advancing the country’s foreign policy interests, shaping its image abroad, and amplifying Uzbekistan’s voice in the global information space. Drawing on current publications, official documents, and academic sources, the study also examines the communication strategy, content policy, and audience outreach effectiveness of the agency.

media diplomacy, foreign policy, public diplomacy, mass media, national image, press, global information space, strategic communication.

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“Dunyo” axborot agentligi rasmiy sayti – www.dunyo.info

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https://beruniyalimov.uz/archives/986 ЯНГИ ЎЗБЕКИСТОН ИМИЖИ ХАЛҚАРО МАЙДОНДА ҚАНДАЙ ЮКСАЛАДИ?

https://lex.uz/uz/docs/-4512289#-4513322 O‘ZBEKISTON RESPUBLIKASI TASHQI ISHLAR VAZIRLIGINING “DUNYO” AXBOROT AGENTLIGI FAOLIYATINI TASHKIL ETISH CHORA-TADBIRLARI TO‘G‘RISIDA

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https://beruniyalimov.uz/archives/907 Media image as an important meaning of Uzbekistan’s image formation: theoretical and cognitive aspects

The Media in Central Asia: Kazakhstan, Kyrgyzstan, Uzbekistan// an analysis conducted by Internews for USAID