This article explores the concept of lifestyle, its genesis, and its influence on ethnocultural life, as well as the essence and content of lifestyle. It is well known that in the lifestyle of any ethnic community, one can find the reflection of the spiritual and material wealth created over centuries, the surrounding environment, visions and perceptions of the future, national-ethnic characteristics, mentality, customs, traditions, and ways of life. Lifestyle represents the totality of lived experiences shaped in the course of the socio-historical development of a people, nation, or ethnic group. Furthermore, the article discusses the scholarly approaches of Eastern and Western researchers to the study of lifestyle, analyzes the essence and content of the national lifestyle, and examines the transformations currently taking place within it.  

lifestyle, national values, ethnocultural phenomenon, ethnogenesis, sociodynamics.

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