This article analyzes the step-by-step development of the tourism potential of the Samarkand region based on historical processes. The author identifies five major historical stages of tourism development in the region. Special attention is given to the period after 2017, when state policy began placing increased emphasis on tourism. The emergence of new branches such as ecotourism, agrotourism, gastronomic tourism, and pilgrimage tourism is discussed and supported by specific data. The article also examines, from a historical perspective, how regional cultural and economic activity has grown through initiatives like the "Silk Road Samarkand" complex, international festivals, newly recognized sacred sites, and rural tourism. The study argues that the region's tourism potential is not a natural occurrence but the result of a centuries-long historical evolution.

Samarkand, tourism history, ecotourism, agrotourism, pilgrimage tourism, gastronomic tourism, Silk Road Samarkand, historical process, regional development.

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