This article provides a comprehensive scientific and philosophical analysis of various manifestations of the phenomenon of social alienation emerging as a result of globalization processes, the philosophical problems arising in the understanding of human essence, and the factors contributing to the resolution of these problems. Under conditions of global cultural and technological transformations, the changes occurring in an individual’s relationship with the self, society, and spiritual values are examined, and their anthropological, existential, and sociological foundations are identified. The article also discusses conceptual approaches, contemporary scientific paradigms, and mechanisms for regulating global processes aimed at ensuring human integration, cultural identification, and social stability.

alienation, transformation, loneliness, existentialism, technogenic civilization, individual, digital alienation, social networks, virtual world, identification.

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