This article examines the role of citizens’ self-government bodies in ensuring the protection of consumer rights in the context of the digital economy. The development of digital technologies, e-commerce, and online platforms significantly expands opportunities for consumers, but at the same time creates new risks associated with unfair practices, internet fraud, and violations of the rights of users of digital services. In these conditions, the participation of civil society institutions, particularly citizens’ self-government bodies, becomes especially important in improving the legal awareness of the population, informing citizens about consumer rights, and facilitating the protection of their legitimate interests. The article analyzes the main directions of participation of citizens’ self-government bodies in protecting consumer rights in the digital environment and proposes recommendations for improving cooperation between state authorities and citizens’ self-government bodies.

consumer protection, digital economy, mahalla, e-commerce, digital platforms, legal protection.

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