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DOI:
https://doi.org/10.37547/supsci-ojhpl-06-06-34
A SOCIO-PHILOSOPHICAL ANALYSIS OF THE EROSION OF FAMILY VALUES IN THE MODERN MEDIA SPACE AND THE CONCEPT OF NATIONAL IDENTITY
Nigora Khusanova ,Abstract
This article provides a socio-philosophical analysis of the transformation and crisis manifestations of traditional family values (the phenomenon of “devaluation”) in the context of globalization and the challenges posed by mass culture. It examines the negative representation of family relationships in contemporary mass media and digital content, particularly through the portrayal of daughter-in-law and mother-in-law conflicts in national television series and media products, as well as the ideological influence of foreign think tanks. The study scientifically substantiates the spiritual and moral mechanisms for developing ideological immunity among the younger generations (Generation Z, Alpha, and Beta) against destructive digital ideas and for fostering the concept of national identity.
Keywords
family values, mass culture, globalization, ideological immunity, national identity, think tanks, generation theory, national content, family crisis, liquid modernity, sensory culture.
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