This article analyzes the current state, existing potential, and main challenges of developing religious (pilgrimage) tourism in Uzbekistan. The study was conducted using secondary statistical data analysis, expert surveys, and content analysis; infrastructure deficiencies, a shortage of qualified guides, and the absence of a marketing strategy were identified as the main obstacles. Drawing on international experience (Saudi Arabia, Turkey), practical recommendations are proposed for Uzbekistan: developing infrastructure around shrines, improving guide training programs, adopting digital marketing tools, and strengthening institutional coordination among stakeholders.

pilgrimage tourism, religious tourism, Uzbekistan, tourism infrastructure, Bukhara, Samarkand, international experience, tourism marketing.

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