The main competitive advantages of Uzbekistan in the context of the implementation of the “soft power” policy are the ancient history, rich original culture and architecture. Uzbekistan has consistently strengthened its position as an authoritative center of Islamic culture and spirituality. Measures are being implemented to promote national and tourist branding, expand diaspora ties, and use traditional methods of holding cultural days, festivals, and other events in the country and abroad.

soft power, foreign policy, perspectives

President Shavkat Mirziyoyev addressed the 72nd Session of the United Nations General Assembly

URL: https://president.uz/en/lists/view/1063

Nielsen Kristian. EU Soft Power and the Capability-Expectations Gap // Journal of Contemporary European Research, 2013, № 5; Nye, ‘Public Diplomacy and Soft Power’.

Public Diplomacy // In Cultural Diplomacy Dictionary of the Academy for Cultural Diplomacy. - Berlin: The Institute for Cultural Diplomacy, 2013, Р. 78.

The New Public Diplomacy: Soft Power in International Relations // Studies in diplomacy and international relations. - New York: Palgrave Macmillan. 2007. P. 12-15.

On “The American century” and the future of smart power. An interview with Joseph Nye

URL://publicdiplomacymagazine.com/wp-content/uploads/2015/06/Smart-Power-PD-Mag.pdf

President Shavkat Mirziyoyev addressed the 72nd Session of the United Nations General Assembly

URL://president.uz/en/lists/view/1063

Ўзбекистон Республикаси Президентининг 15.11.2019 й. ПФ-5876-сон «Миллатлараро муносабатлар соҳасида Ўзбекистон Республикаси давлат сиёсати концепциясини тасдиқлаш тўғрисида»ги Фармони

Madaminova, D. I., & Fayzullaev, S. A. (2021). The important aspects of uzbekistan's initiatives in central Asia. Asian Journal of Multidimensional Research (AJMR), 10(3), 324-328.

Sayfullaev, D. (2016). Parliamentary Diplomacy In Making Of Foreign Policy. The Advance Science Journal of International Relations, 1(1), 52-54.

Madaminova, D. I. (2021). Uzbekistan as a leading initiator in central Asia. ACADEMICIA: An International Multidisciplinary Research Journal, 11(3), 1045-1049.

Sayfullaev, D. B. (2020). CONCEPTUAL BASIS OF THE MODERN WEST AND EAST DIPLOMACY STUDY. Journal of Legal, Ethical and Regulatory Issues, 23(2), 1-10.

САЙФУЛЛАЕВ, Д. Б. (2017). ДИПЛОМАТИЧЕСКИЕ И ЭКОНОМИЧЕСКИЕ ОТНОШЕНИЯ ИНДИИ И УЗБЕКИСТАНА В ИСТОРИЧЕСКОЙ ПЕРСПЕКТИВЕ. Восток. Афро-Азиатские общества: история и современность, (1), 142-148.

Ravshanov, F. R., & Azimov, H. Y. (2021). Danger and Security: History and Present. International Journal of Multicultural and Multireligious Understanding, 8(4), 280-285.