This article analyzes the institutional features of the modern television system in the Republic of Korea and the activities of leading broadcasters. The study examines the functioning of public and commercial television channels in the country, the legal regulation of the television sector, and the audience rating system. It also highlights the role of leading broadcasters such as Korean Broadcasting System (KBS), Munhwa Broadcasting Corporation (MBC), and Seoul Broadcasting System (SBS) in the national and international media space. The global expansion of Korean television content is analyzed in the context of the “Hallyu” phenomenon and audiovisual product exports. The article substantiates the integration of Korean television with digital platforms and its significance within the contemporary media system.

Republic of Korea, television system, broadcaster, KBS, MBC, SBS, Nielsen Korea, Hallyu, media export, digital platforms.

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