Media diplomacy is becoming increasingly important for Uzbekistan, which has a rich cultural and geopolitical history, in shaping its international image and developing bilateral and multilateral relations.

This article analyzes the concept of media diplomacy and its role in international relations. As a form of public diplomacy, media diplomacy combines traditional diplomatic routes with the mass media, influencing the opinion of the world community, resolving conflicts, promoting soft power, and strengthening international cooperation. The article also details Uzbekistan's media diplomacy strategy, its development, key participants, and role in international relations.

By analyzing state-controlled media, digital media strategies, and soft power initiatives, Uzbekistan's use of media diplomacy to strengthen its position in the region and establish dialogue with the global community was studied.

media diplomacy, information policy, international image, digital diplomacy, soft power, foreign policy, public relations, international communication, framing theory, mediatization.

Nye, J. S. (2004). Soft Power: The Means to Success in World Politics. PublicAffairs.

Snow, N., & Taylor, P. M. (2009). Routledge Handbook of Public Diplomacy. Routledge. Gilboa, E. (2008). “Searching for a Theory of Public Diplomacy.” Annals of the American Academy of Political and Social Science, 616(1), 55–77.

Melissen, J. (Ed.). (2005). The New Public Diplomacy: Soft Power in International Relations. Palgrave Macmillan.

Entman, R. M. (1993). “Framing: Toward Clarification of a Fractured Paradigm.” Journal of Communication, 43(4), 51–58.

McCombs, M., & Shaw, D. (1972). “The Agenda-Setting Function of Mass Media.” Public Opinion Quarterly, 36(2), 176–187.

Hjarvard, S. (2008). “The Mediatization of Society.” Nordicom Review, 29(2), 105–134.

O‘zbekiston Respublikasi Prezidenti Sh.M. Mirziyoyev nutqlari va bayonotlari (2020–2024). www.president.uz

“Dunyo” axborot agentligi: www.dunyo.info

“UzReport” TV va UzReport News Portal: www.uzreport.news

O‘zbekiston Respublikasi Tashqi ishlar vazirligi (TIV) rasmiy vebsayti: www.mfa.uz

1. Cull, N. J. (2009). “Public Diplomacy: Lessons from the Past”. The Annals of the American Academy of Political and Social Science, 616(1), 31-51.

Nordenstreng, K., & Varis, T. (1974). Television and the World: A Comparative Analysis of the Role of Television in International Communication. UNESCO.

Hampton, M. P. (2010). The Globalization of Media and Communications: Analyzing the Trends and Implications for Global Media Diplomacy. Routledge.