This article analyzes the role of Uzbek national handicrafts as a tool of public diplomacy on the international stage, particularly in the context of cultural exchange with the United States. Through the activities of artisans such as Aziza Tojieva and Zilola Ashurova, it examines how traditional culture is integrated with digital technologies and contributes to the formation of a positive image of Uzbekistan among American audiences. The study highlights participation in international exhibitions such as IFAM, events at the George Washington University Textile Museum, and other cultural platforms as case studies of strengthening mutual understanding and friendly ties between the peoples of both countries. The article frames handicraft activity as a promising vector of Uzbekistan’s “soft power” strategy in public diplomacy.

Uzbekistan, United States, public diplomacy, handicrafts, suzani, cultural exchange, digital platforms, IFAM, cultural image, soft power.

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Young Uzbeks are finding new markets for traditional handicrafts online / https://edition.cnn.com/business/uzbekistan-handicrafts-suzanis-digital-etsy-spc/index.html?utm

Assalom Bahor: Uzbek Community Welcomes Spring with Joy in San Francisco / https://www.uzbekcommunitysf.org/news?utm

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