The article examines the influence of mass culture on young people’s worldview, values, and national identity amid globalization and digitalization. It argues that integrating national values, historical memory, folk pedagogy, scientific thinking, science popularization, national arts, and digital pedagogy strengthens youth cultural identity and is preferable to restrictive measures.

mass culture, national identity, national values, scientific and educational integration, spiritual immunity, critical thinking, digital pedagogy, youth, national culture, historical memory.

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