The article examines the social significance of the development of entrepreneurial culture, the role of innovation in the development of entrepreneurship. The current problems of developing a culture of entrepreneurship are studied. In the development of society, the effectiveness of reforms in which the development of the state and society depends on trade relations, entrepreneurial activity and the improvement of entrepreneurial relations has a positive impact on the well-being of the population was assessed. As a result of the existing opportunities and ongoing reforms, scientific proposals and recommendations for the development of entrepreneurial culture in our country have been formed.

entrepreneurship, entrepreneurial culture, innovative activity,, material well-being

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