This article analyzes the role of Anglicisms in media discourse and their semantic adaptation using examples from the German and Uzbek languages. As a result of globalization and the intensification of internet communication, th e rapid spread of lexical units borrowed from English into other languages has been observed. Particularly in media texts, Anglicisms quickly become widespread and undergo various semantic transformations.

Based on a corpus of Anglicisms used in Uzbek and German online media, the study comparatively examines their semantic adaptation. The findings show that in German, Anglicisms are often used in their original form, whereas in Uzbek, they are phonetically and orthographically adapted, accompanied by processes such as semantic narrowing or broadening.

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