The article analyzes modern trends in media content creation and the role of artificial intelligence technologies in this process. In the 21st century, the development of digital communications has fundamentally transformed the production and distribution of information, leading to the emergence of new formats, automated editing systems, and intelligent recommendation mechanisms in the media sphere. The study highlights the possibilities of artificial intelligence in content creation, editing, and the generation of visual and audio materials, as well as its effectiveness in improving information quality. Ethical, legal, and technical aspects of using artificial intelligence in media are also examined. Special attention is paid to the importance of maintaining a balance between the human factor and algorithmic management in the modern media environment.     

media content, artificial intelligence, digital journalism, automation, information technology, innovation, information ethics.

Bandy, J., & Diakopoulos, N. (2020). Auditing news curation systems: A case study examining algorithmic and editorial logic in Apple News. Proceedings of the International AAAI Conference on Web and Social Media, 14(1), 36–47. https://doi.org/10.1609/icwsm.v14i1.7277

Bucher, T. (2012). Want to be on the top? Algorithmic power and the threat of invisibility on Facebook. New Media & Society, 14(7), 1164–1180. https://doi.org/10.1177/1461444812440159

Bunz, F., & Braghieri, M. (2024). The news framing of artificial intelligence: A critical exploration of how media discourses make sense of automation. AI & Society, 39, 437–451. https://doi.org/10.1007/s00146-022-01511-1

European Commission. (2024). The EU's Digital Services Act 5. Lecheler, S., & de Vreese, C. H. (2018). News framing effects: Theory and practice (1st ed.). Routledge. https://doi.org/10.4324/9781315208077 6. РБК Тренды. (2023). Искусственный интеллект 2023–2024: борьба за данные и открытая разработка

Thorson, K., Cotter, K., Medeiros, M., & Pak, C. (2021). Algorithmic inference, political interest, and exposure to news and politics on Facebook. (2), 183–200.