This scientific article provides a theoretical analysis of the effectiveness of integrating interactive learning methods into the English language teaching process. Compared to traditional approaches, interactive methods (role-plays, group discussions, simulations) place students at the center of the learning process, ensuring their active participation (Brown, 2001; Xolmatova, 2020). The study concludes that interactive teaching is a priority methodological direction that significantly increases the effectiveness of language education and meets the demands of modern education.

Interactive method, communicative approach, English language teaching, effectiveness, competence, innovative methods.

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