This article analyzes the linguistic features of agricultural tourism terminology and its relationship with cultural codes. Rural tourism, as one of the key factors of economic, social, and cultural development, possesses a specific terminological system. The study highlights how national values, traditions, and regional characteristics are reflected through linguistic units. Additionally, the article discusses the issues of cultural adaptation in the translation of these terms.

Agricultural tourism, linguistic features, cultural code, terminology, translation.

Karimova, M. (2020). Turizm sohasida terminologik tizimning shakllanishi va rivojlanish xususiyatlari. Toshkent: Fan va texnologiya nashriyoti.

Hasanov, D. (2021). Til va madaniyat o‘zaro ta’sirida terminlarning semantik tahlili. O‘zbekiston filologiya jurnali, №4, 55–62-betlar.

Smith, J. (2019). Rural Tourism and Cultural Identity: A Linguistic Approach. London: Routledge.

Rahimova, N. (2022). Qishloq xo‘jaligi turizmi terminlarining lingvokulturologik jihatlari. International Journal of Language and Culture Studies, №2, 78–85-betlar.

Hall, S. (2018). Cultural Codes and Communication in Tourism Terminology. Oxford: Oxford University Press.

Tursunov, A. (2023). Madaniy kod va til birliklarining o‘zaro bog‘liqligi. Tilshunoslik masalalari jurnali, №1, 41–49-betlar.

Petrova, I. (2020). Translation and Cultural Adaptation of Tourism Terms in Multilingual Contexts. Moscow: Nauka Publishers.