This article provides a theoretical and practical analysis of the concept of connotation and its role in linguistics. In addition to the lexical (denotative) meaning of a word, the additional meanings—connotative layers—are examined in terms of emotional, evaluative, stylistic, symbolic, and cultural aspects. The study offers a comparative analysis of the views of local and foreign scholars, and various forms of connotation are illustrated through examples from Uzbek literature. As a result, it is scientifically demonstrated that connotation expands the semantic potential of a word and serves as an important linguistic phenomenon revealing the interaction between language and culture.

connotation, denotation, emotional connotation, expressive connotation, stylistic connotation, symbolic connotation, cultural connotation, linguopoetics.

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