This article examines the semantic and discursive features of historical and cultural tourism terminology in the Arabic language. The study explores the linguistic nature of tourism terms, their nominative, conceptual, and pragmatic functions, as well as their role within tourism discourse. In addition, key terms related to historical, cultural, religious, archaeological, ethnographic, ethnic, anthropological, and ecological tourism are systematically analyzed, with particular attention to their semantic structure and discursive functions. The findings demonstrate that this terminology serves not only as a means of conveying information but also as a persuasive and communicative tool within tourism discourse.

historical and cultural tourism, Arabic linguistics, tourism terminology, discourse analysis, semantic analysis, tourism discourse, cultural heritage, historical narrative, cultural representation, persuasion.

Bolnick, S. (2003) Promoting the Culture Sector through Job Creation and Small Enterprise Development in SADC Countries: The Ethno-tourism Industry. – Geneva. International Labour Office. – 79 p. (in English)

Daminov, M.I., Gadoev, M.G. (2019) Historical and Cultural Tourism in Uzbekistan. Istoriko-kulturniy turizm v Uzbekistane. https://cyberleninka.ru/article/n/istoriko-kulturnyy-turizm-v-uzbekistane/viewer (in Uzbek)

. Dann, M. S. (1996). The language of tourism: A sociolinguistic perspective. – Oxford: CAB international. (in English)

Goeldner, C. R., & Ritchie, J. B. (2006). Tourism: Principles, practices and philosophies. New Jersey: John Wiley & Sons. (in English)

Makhmudov, S. (2020). The formation of historical and cultural tourism and some problems in its development // Economics and Education. Tarixiy-madaniy turizmning shakllanishi va uning rivojlanishidagi baʻzi muammolar // Iqtisodiyot va taʻlim /, № 1. – Pp. 195-198. (in Uzbek)

Munday, J. (2008). Style and ideology in translation: Latin American writing in English. – London & New York: Routledge. (in English)

Munoz, I. (2011). Tourist translations as a mediation tool, misunderstandings and difficulties. – Quadernos de Traduҫã, 27, 1. – Pp. 29-49. (in English)

Ostonov, O. A. (2024). Some features of historical and cultural tourism in Uzbekistan. Oʻzbekistonda tarixiy-madaniy turizmning baʼzi xususiyatlari. In International scientific and practical conference //The Silk Road: Cooperation through the prism of tourism. October 10-11. – Pp. 511-515. (in Uzbek)

Rizki, A., Suad Allah, A.Q., Ubaydi, S. (2025) Anthropological Heritage and Cultural Tourism: An Innovative Approach to Marketing Local Identity through Digitalization and Sustainable Development. Al-Turas al-antrubulujiy va al-siyahat al-saqafiyya: nahvamuqariba mubtakira ltasviq al-huviya al-mahaliyya fi dav’I istratijiyyat al-raqamiyya va al-tanmiyya al-mustadama// Journal of Anthropology. 2025, Volume 11, No. 2. – Pp. 197-215. (in Arabic)

Trosborg, A. (2000). Discourse analysis as part of translator training, Current Issues in

Language & Society, 7,3. – Pp. 185-228. (in English)

Urry, J. (1990). The consumption of tourism, Sociology, 24, 1. – Pp. 23-35. (in English)

Valdeón, R. (2009). Info-promotional material discourse and its translation: The case of the Austrian tourist board texts, Across Languages and Cultures, 10, 1. – Pp. 21-47. (in English)