The article analyzes the prospects for the development of cross-border ethnotourism in the Central Asian region. It is noted that the rich cultural and historical heritage of the region creates enormous potential for ethnotourism. Through ethnotourism, it is possible to enhance cultural exchange between peoples, preserve common historical monuments, and strengthen regional cooperation. It also discusses increasing the region's competitiveness in the international tourism market through measures such as improving infrastructure, introducing digital technologies, and promoting tourism facilities globally.

Cross-border ethnotourism, Central Asia, Cultural heritage, Tourism infrastructure, Digital technologies, Regional cooperation, Economic development, Cultural exchange, Tourism destinations, Silk Road.

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