This article examines the development of Boysun’s baxshichilik (epic storytelling) traditions within the framework of ethnotourism. Recognized as an element of Uzbekistan’s intangible cultural heritage, baxshichilik is a unique example of oral folklore. The study highlights the ethnotouristic significance of “bakhshichilik”, the cultural and historical heritage of Boysun’s baxshi performers, and the potential for creating tourism programs based on this art form. Additionally, practical proposals are presented for organizing live folklore performances with baxshi artists, further developing the "Boysun Bahori" international festival, establishing “bakhshichilik” schools, and producing souvenirs as tourism products. The article explores strategies to expand tourism opportunities in Boysun and promote national culture on the international stage.

Boysun, baxshichilik, ethnotourism, intangible cultural heritage, oral folklore, folklore, tourism, Boysun Bahori, epic art, baxshi, cultural heritage, national culture, international festival, tourist program.

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