This article explores the role of the International Organization of Turkic Culture (TURKSOY) in promoting cultural diplomacy and enhancing Uzbekistan's international standing. With Uzbekistan’s full membership in TURKSOY since 2022, the country has significantly deepened its involvement in regional cultural projects, including festivals, literary forums, and academic conferences. These activities aim to preserve and popularize the shared heritage of Turkic-speaking peoples. Special attention is given to the symbolic and practical importance of events held in historical cities such as Khiva, Navoi, and Kokand. The article underscores how cultural diplomacy serves as a vital tool in strengthening Uzbekistan's identity, international partnerships, and tourism sector. The initiatives reflect Uzbekistan’s strategic commitment to celebrating and transmitting the cultural and spiritual legacy of its ancestors on a global scale.

Uzbekistan; TURKSOY; cultural diplomacy; Turkic heritage; international cooperation; cultural capital; literary festivals; historical legacy; soft power; regional integration.

TURKSOY. (2023). About TURKSOY. Retrieved from https://www.turksoy.org/en/about-us

Mirziyoyev, Sh. (2022, November 11). Speech at the First Summit of the Organization of Turkic States. Samarkand.

UNESCO. (2020). Cultural diplomacy and sustainable development. UNESCO Publishing.

Akhmedov, F. (2021). Cultural Diplomacy in Uzbekistan's Foreign Policy: A Regional Perspective. Central Asian Affairs, 8(2), 175–194.

Ismailov, E., & Kabdiyeva, A. (2017). The role of international organizations in the cultural integration of Turkic countries. Journal of Eurasian Studies, 8(1), 56–64.

Karimova, S. (2022). Strengthening Uzbekistan's international image through cultural projects. Journal of Central Asian International Relations, 5(3), 101–110.

TURKSOY. (2023). 30th Anniversary Events Report. Ankara: TURKSOY Headquarters.

Yunusova, G. (2023). Symbolism and Significance of Cultural Capitals in the Turkic World. Oriental Studies Review, 15(1), 89–97.

Kudaibergenova, D. (2019). Nation branding and soft power in Central Asia. Nationalities Papers, 47(3), 442–457.

Ministry of Culture of the Republic of Uzbekistan. (2023). Report on International Cultural Cooperation. Tashkent: Government Press.