This article analyzes the influence of bloggers and influencers on youth consciousness through information and communication technologies. It examines the formation of public opinion in the digital communication environment, the media consumption patterns of Generation Y, and the impact of influencers on socio-political processes. The study substantiates the need for effective use of digital platforms in working with youth.

blogger, influencer, blogosphere, youth, digital culture, social consciousness, values, innovative activity

Gorchakova, O. Yu., Liventsova, E. Yu., & Fakhretdinova, A. P. (2023). The capacity of blogosphere in the framework of constructing the image of the future among youth. Perspektivy nauki i obrazovania – Perspectives of Science and Education, 62 (2), 624-640

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Freitas, Cristina Martins de. The impact of Instagram fitness influencers on followers’ fitness goals. Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence. http://hdl.handle.net/10362/164042