Articles
| Open Access |
DOI:
https://doi.org/10.37547/supsci-ojss-05-12-13
THE PROBLEM OF PRESERVING NATIONAL IDENTITY AND CULTURAL VALUES IN THE PROCESS OF GLOBALISATION
Shoira Ruzibanovna Aliyeva ,Abstract
This article discusses the issue of preserving national identity and cultural values in the context of globalization. Globalization has transformed social, economic, and cultural landscapes around the world, increasing the interconnectedness of peoples, and facilitating unprecedented flows of information, goods, and people. While globalization fosters interdependence and cultural exchange, it also raises concerns about the erosion of national identity and traditional cultural values.
Keywords
globalization, national identity, cultural values, mass media, society.
References
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