Media diplomacy has emerged as a critical instrument of international communication in the twenty-first century. In an era characterized by geopolitical tensions, technological transformation, and rapid information exchange, states increasingly rely on media platforms to influence international perceptions, promote dialogue, and shape diplomatic narratives. This article examines the role of media diplomacy in the regional contexts of Central Asia and Europe.

media diplomacy, public diplomacy, soft power, Central Asia, Europe, international communication.

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